My Role: Research, UX Design, UI Design Website: Washingtonian magazine
My Role: Research, UX Design, UI Design Website: Washingtonian Wedding Vendors, Washingtonian Private Schools
Jump to: Design Problem Subscription rates for Washingtonian newsletters were declining, and unsubscription rates were increasing. Research We surveyed 1,609 Washingtonian site visitors over the course of a month. We asked site visitors if they: We also conducted interviews with key stakeholders (advertising reps, editors, and the publisher) to learn what they would like to see in…
Jump to: Design Problem Design Idea A simple way to accomplish this was to, quite literally, put a face to a name. In addition to showing readers a profile photo of Washingtonian writers, we could also provide readers a way to easily contact reporters via email or social media. Our team decided a content box that included…